Washing and Care

A deep-cleansing and non-aggressive purifying shampoo. MetforHair® technology (Resveratrol, Galega officinalis, and Sea Buckthorn) helps increase...

Repairing conditioner that restores and protects the hair fibre. MetforHair® technology (Resveratrol, Galega officinalis and Sea buckthorn) helps...

Leave-in hair conditioner. Protects from heat. MetforHair® technology (Resveratrol, Galega officinalis and Sea Buckthorn) helps to increase hair ...

Shampoo that strengthens the scalp's natural barrier, helping to protect it against external aggressions and improving its hair strength and resi...

Experience the revitalizing power of royal jelly for your hair and scalp for the first time! The ROYAL JELLY ELIXIR REVITALIZING REPAIRING CONDITIO...

Experience the revitalizing power of royal jelly for your hair and scalp for the first time! ROYAL JELLY ELIXIR REVITALIZING AND DENSIFYING SCALP S...

Experience the revitalizing power of royal jelly for your hair and scalp for the first time! The ROYAL JELLY ELIXIR REVITALIZING SHAMPOO is enriche...

Pure Mint: a daily-use hydrating shampoo for hair, beard, and body. Its gel formula combines the calming, soothing, and invigorating effect of mint...

Paste Hair wax with medium hold and low shine. Paste is a non-greasy wax that adds texture and some shine to hair, creating natural or bold looks a...

Styling Wax is a non-greasy wax that gives texture and some shine to your hair, creating natural or bold looks and hairstyles. It provides a strong...

The Hydration and Shine Serum with Prickly Pear and Hyaluronic Acid has a moisturizing and heat-protecting action without rinsing, which provides 2...

The Shine & Vitality Conditioner is ideal for all hair types. Hydrates and leaves hair full of shine and vitality, thanks to vitamins and ...

The Color Seal Mask, specially developed for the needs of colored and highlighted hair, seals and enhances the intensity of the color, while offer...

Dyed and highlighted hair requires specific care to maintain its vitality. The Color Protecting Shampoo with sunflower and honey: Gently cle...

Quench your hair's thirst with HYALURONIC HYDRA Moisturising Hair Mask and enjoy high levels of hydration. The Moisturising Hair Mask, with its ri...

The Moisturizing Leave-in Conditioner, with its light, creamy texture: Deeply moisturizes and softens hair with StB honey, a unique stabilized for...

Hydrate your hair with HYALURONIC HYDRA Moisturizing Conditioner and enjoy 72 hours of intense hydration! The Moisturizing Conditioner, with its ve...

The balancing conditioner is ideal for hair with oily roots and dry ends, thanks to its light texture that leaves hair soft and supple. Nouris...

APIVITA’s TONING range is indicated for the prevention and treatment of hair loss*, helping to effectively control seasonal or hereditary hair los...

The Mask intensifies the shine of cool tones while repairing sensitized hair. Hair is left more nourished, softer and shinier, with luminous c...

The Shampoo neutralizes unwanted tones from the first use. It washes gently and moisturizes the hair fiber.  Hair becomes softer, shinier and wi...

The Mask prolongs the color's luminosity for up to 9 weeks. Detangles, moisturizes and revives the shine of colored hair from the first use. ...

The Conditioner provides intense shine from the first application. Detangles, moisturizes and revives the shine of colored hair from the first...

The shampoo that gently cleanses and protects against color fading for up to 12 washes. Protects color intensity and shine. How to Use Mas...