Washing and Care

The KERATIN REPAIR line offers dry and damaged hair the opportunity to enjoy deep nourishment and unprecedented repair, from the inside out! Wrap ...

The KERATIN REPAIR line offers dry and damaged hair the opportunity to enjoy deep nourishment and unparalleled repair, from the inside out! Wrap y...

The KERATIN REPAIR line offers dry and damaged hair the chance to enjoy deep nourishment and repair from the inside out! Wrap your hair in a soft ...

Hair needs hydration, just like our skin! The Moisturizing Shampoo: Gently cleanses hair and respects the natural flora of the scalp. Provid...

The Frequent Use Shampoo, with chamomile & honey, is ideal for everyday use and is suitable for all hair types. It cleanses very gently, w...

Oily Roots & Dry Ends Shampoo: Gently cleanses and regulates scalp oiliness, thanks to organic Greek nettle and propolis extracts, as we...

Balancing Shampoo for Oily Hair: Effectively cleanses and respects the natural flora of the scalp, with gentle cleansing agents and soap. Re...

Sensitive scalp is characterized by discomfort caused by itching, stinging, burning or tingling sensations. Sensitive Scalp Shampoo with Lavender ...

APIVITA’s TONING range is indicated for the prevention and treatment of hair loss*, helping to effectively control seasonal or hereditary hair los...

APIVITA’s TONING range is indicated for the prevention and treatment of hair loss*, helping to effectively control seasonal or hereditary hair los...

The Express Beauty Shine & Vitality Hair Mask is ideal for all hair types: Provides intensive hydration and restores hair's natural shine ...

Anti-frizz shampoo that instantly tames and smoothes frizz. Protected against humidity, hair is left flexible, silky and easy to comb. How to Us...

The shampoo that provides softness and nutrition to dry and very dry hair. Without surfactant sulfates, without silicone. Gently cleanses hair...

The daily shampoo for the whole family that rebalances and protects the scalp. Silicone-free, sulfate-free and surfactant-free. Gently cleanse...

Professional deep care for colored or highlighted hair that repairs, nourishes and strengthens hair fibers damaged by coloring. Preserves ...

Organic Peony Conditioner immediately soothes irritated scalp (irritations of non-pathological origin) and feelings of discomfort, with a lo...

Our delicate Chamomile and Honey Lightening Care accentuates and intensifies blonde tones, giving your hair a touch of sunshine. Suitable fo...

Ecophane Ultra Gentle Shampoo restores shine, flexibility and softness to hair. Suitable for all scalp types, it gently cleanses without irritatin...

STYLE fixing spray provides structure and long-lasting hold thanks to its targeted spray. Provides a natural finish. Ensures a strong catc...

SABAL Sebum-reducing shampoo helps regulate excessive sebum production in oily, dull and heavy hair. Respects the natural balance of the scalp. ...

The express curly hair care product to nourish and define waves and curls, combined with humidity-fighting properties. Defines curls. Nouris...

Balm with natural active ingredients, for defined curls and frizz control. Shapes curls. Untangle. Hair is left soft and shiny; c...

An intensely nourishing, protective hair oil for all types of sun-exposed hair. Provides a shiny, non-greasy, non-sticky finish. Leave-in product....

A biodegradable shower gel that protects the body and hair against the effects of salt and chlorine. Wash gently. Nourishes. Can be rinsed...