Black Friday

APIVITA’s TONING range is indicated for the prevention and treatment of hair loss*, helping to effectively control seasonal or hereditary hair los...

A translucent biocellulose sheet mask enriched with an exceptionally active serum containing mastic, a legendary ingredient native to the Mediterr...

A refreshing lotion designed to effectively respond to the needs of oily, acne-prone skin, leaving the skin purified, refined and mattified. It ...

HA5 HONEY REPAIR harnesses the powerful synergistic plumping power of Hyaluronic Acid and Honey to visibly reduce wrinkles and make skin firmer. It...

This ultra-light fluid blends seamlessly into the skin, allowing for layering while keeping skin hydrated and glowing. Provides broad spectrum...

Gentle, sulfate-free intimate cleansing gel-cream, specially formulated to provide extra hydration and comfort during and/or after menopause or in...

This non-greasy, velvety-textured facial sunscreen absorbs quickly to leave your skin perfectly smooth and comfortable. It offers 2-in-1 action ag...

Honey Lip Care moisturizes and provides a light sensation, ideal for dry lips. Prevents and restores dry lips, with honey extract. Moisturiz...

Chestnut Lip Care gives color, comfort and a feeling of lightness to the lips. Prevents dry lips and protects, thanks to chestnut extract. M...

Pomegranate Lip Care moisturizes, gives color, comfort and a feeling of lightness to the lips. Prevents dry lips and protects, thanks to organ...

Blackcurrant Lip Care moisturizes and gives color, comfort and a feeling of lightness to the lips. Prevents dry lips and protects, thanks to b...

Chamomile Lip Care SPF15 moisturizes, softens and protects from the sun. Soothes lips, leaving them soft, thanks to chamomile extract and pa...

The KERATIN REPAIR line offers dry and damaged hair the opportunity to enjoy deep nourishment and unparalleled repair, from the inside out! Wrap y...

Colored and highlighted hair requires specific care to maintain its vitality. The Color Protecting Conditioner: Maintains and prolongs the shi...

The Gentle Frequent Use Conditioner is ideal for all hair types, thanks to its light texture that leaves hair soft and supple. Hydrates and ...

Balancing Shampoo for Oily Hair: Effectively cleanses and respects the natural flora of the scalp, with gentle cleansing agents and soap. Re...

Sensitive scalp is characterized by discomfort caused by itching, stinging, burning or tingling sensations. Sensitive Scalp Shampoo with Lavender ...

Anti-Dry Dandruff Shampoo with Celery & Propolis: Gently cleanses and respects the natural flora of the scalp, with mild cleansing agents ...

The Express Beauty Shine & Vitality Hair Mask is ideal for all hair types: Provides intensive hydration and restores hair's natural shine ...

The EXPRESS BEAUTY face mask with pomegranate, the symbol of well-being in the Mediterranean region, known for its antioxidant action, instantly r...

The EXPRESS BEAUTY face mask with green clay, a highly absorbent clay known for its detoxifying action, is recommended for oily, acne-prone skin. ...

EXPRESS BEAUTY exfoliating face cream with apricot, one of the juicy fruits of the Mediterranean region, gently exfoliates the skin without drying...

The day cream with a smooth texture that absorbs quickly without leaving a greasy feeling, to provide rejuvenated, firmer and more youthful-lookin...

An "all-in-one" cleansing treatment that transforms from oil to milk upon contact with water, removing makeup and impurities from the face, eyes, a...