Washing and Care

APIVITA’s TONING range is indicated for the prevention and treatment of hair loss*, helping to effectively control seasonal or hereditary hair los...

KELUAL SQUANORM Regulating Care Shampoo, specifically adapted for oily dandruff, inspired by the effects of probiotics, represents the first genera...

The Mask intensifies the shine of cool tones while repairing sensitized hair. Hair is left more nourished, softer and shinier, with luminous c...

The Shampoo neutralizes unwanted tones from the first use. It washes gently and moisturizes the hair fiber.  Hair becomes softer, shinier and wi...

The Mask prolongs the color's luminosity for up to 9 weeks. Detangles, moisturizes and revives the shine of colored hair from the first use. ...

The Conditioner provides intense shine from the first application. Detangles, moisturizes and revives the shine of colored hair from the first...

The shampoo that gently cleanses and protects against color fading for up to 12 washes. Protects color intensity and shine. How to Use Mas...

The styling spray that gives lasting volume without stiffness. Silicone-free. Hair becomes fuller from roots to ends. In the main formula, w...

The conditioner that detangles and moisturizes without weighing down hair. Silicone-free. In the main formula, water lily extract gives body an...

The shampoo that makes your hair more voluminous. Without surfactant sulfates. In the main formula, water lily extract gives body and volume t...

The product that protects the hair fiber from heat up to 230°C. Silicone free. Repairs and smoothes frizzy hair. Protects hair fibers from ...

The mask that restores and consolidates damaged and brittle hair fibers. Silicone free. Intra-fiber filling to rebuild hair from the inside and...

The conditioner that repairs and strengthens the hair fiber while detangling. Silicone-free. Intra-fiber filling to rebuild hair from the insi...

The shampoo that repairs damaged and brittle hair. No surfactant sulfates, no silicone. Intra-fiber filling to rebuild hair from the inside an...

The cream that provides the daily dose of nutrition that dry hair needs. Silicone-free. Makes hair more manageable and easier to comb. In t...

The mask that intensely nourishes dry and very dry hair. Silicone-free. Deep care for flexible, soft and more beautiful hair. How to Use...

The conditioner that detangles and nourishes dry and very dry hair, without weighing it down. Silicone-free. Leaves hair soft, shiny and suppl...

The daily SOS shampoo that cleanses without water, rebalances and protects the scalp, while adding volume and texture to the hair. Leaves no residu...

Leave-in care that detangles dry or wet hair for the whole family, disciplines and makes styling easier. Detangles wet and dry hair. Discip...

The daily conditioner for the whole family that gently detangles and adds shine to the fiber. No surfactant sulfates, no silicone. Untangles...

The perfect styling paste for long-lasting hold on short haircuts. Shapes and textures all styles with a natural finish. Define shortcuts. P...

The professional sulfate-free shampoo that gently cleanses colored or highlighted hair and prevents color fading for up to 10 weeks! Pr...

An anti-dandruff shampoo with active ingredients of 100% natural origin that rebalances the scalp's microbiome. Cleanses the scalp. The scalp...

The organic certified, leave-in daily hair care that detangles and hydrates the whole family's hair without weighing it down. Detangles instant...