Black Friday

The Children's Conditioner has been carefully designed to leave children's delicate hair soft, hydrated and shiny, containing biodegradable ingred...

Gentle Kids Shampoo has been carefully designed to offer gentle cleansing, moisturising and protection, containing biodegradable ingredients. The ...

Rich in vitamins and minerals, the Shine & Vitality Shampoo is ideal for all hair types. Gently cleanses hair and respects the natural flo...

Hair needs hydration, just like our skin! Hydrating Hair Mask: Provides intensive hydration, thanks to hyaluronic acid, aloe, thyme honey an...

The EXPRESS BEAUTY eye mask with grape, the secret of longevity in the Mediterranean area, thanks to its antioxidant and anti-aging properties, re...

The EXPRESS BEAUTY black face mask with propolis, a traditional Mediterranean remedy with antibacterial properties, deeply cleanses and regulates ...

Gentle KIDS Hair & Body has been carefully designed to offer gentle cleansing, moisturizing and protection, containing biodegradable ingredien...

A toning shower gel with essential oils, inspired by the principles of aromatherapy, which gently cleanses the skin without drying it out and prot...

Keratin Repair Oil provides your dry and damaged hair with deep nourishment and heat protection up to 230°C, leaving your hair light and delicatel...

The KERATIN REPAIR line offers dry and damaged hair the opportunity to enjoy deep nourishment and unprecedented repair, from the inside out! Wrap ...

The KERATIN REPAIR line offers dry and damaged hair the chance to enjoy deep nourishment and repair from the inside out! Wrap your hair in a soft ...

APIVITA’s TONING range is indicated for the prevention and treatment of hair loss*, helping to effectively control seasonal or hereditary hair los...

APIVITA’s TONING range is indicated for the prevention and treatment of hair loss*, helping to effectively control seasonal or hereditary hair los...

A translucent biocellulose sheet mask enriched with an exceptionally active serum containing mastic, a legendary ingredient native to the Mediterr...

A refreshing lotion designed to effectively respond to the needs of oily, acne-prone skin, leaving the skin purified, refined and mattified. It ...

This non-greasy sun gel-cream absorbs quickly to offer high protection while leaving skin feeling fresh and hydrated. Highly water-resistant. ...

Gentle, sulfate-free intimate cleansing gel-cream, specially formulated to provide extra hydration and comfort during and/or after menopause or in...

Honey Lip Care moisturizes and provides a light sensation, ideal for dry lips. Prevents and restores dry lips, with honey extract. Moisturiz...

Blackcurrant Lip Care moisturizes and gives color, comfort and a feeling of lightness to the lips. Prevents dry lips and protects, thanks to b...

The KERATIN REPAIR line offers dry and damaged hair the opportunity to enjoy deep nourishment and unparalleled repair, from the inside out! Wrap y...

Hair needs hydration, just like our skin! The Moisturizing Shampoo: Gently cleanses hair and respects the natural flora of the scalp. Provid...

The Frequent Use Shampoo, with chamomile & honey, is ideal for everyday use and is suitable for all hair types. It cleanses very gently, w...

Oily Roots & Dry Ends Shampoo: Gently cleanses and regulates scalp oiliness, thanks to organic Greek nettle and propolis extracts, as we...

Balancing Shampoo for Oily Hair: Effectively cleanses and respects the natural flora of the scalp, with gentle cleansing agents and soap. Re...