Black Friday - Additional Discounts

Creamy moisturizing gel with a rich formula, ideal for dry skin, with the unique properties of thyme honey. Gently cleanses the skin, without dryi...

Gentle liquid soap that cleanses without causing irritation, while protecting and maintaining the skin's natural hydration. Gently cleanses th...

Inspired by the invigorating freshness of nature, BEE FRESH was created to make you feel fresh and comfortable all day long! Formulated with 98% n...

Bee Princess Lip Care moisturizes and softens lips. Moisturizes and soothes delicate lips, thanks to apricot, honey and bisabolol. Protects ...

Cocoa Butter Lip Care SPF20 deeply moisturizes and is ideal for use during the summer, as well as for outdoor sports. Deeply moisturizes and m...

Propolis Lip Care provides intensive hydration and helps repair dry, chapped lips. Ideal for use during winter. Relieves the feeling of discomf...

The Shine & Vitality Conditioner is ideal for all hair types. Hydrates and leaves hair full of shine and vitality, thanks to vitamins and ...

The Color Seal Mask, specially developed for the needs of colored and highlighted hair, seals and enhances the intensity of the color, while offer...

Dyed and highlighted hair requires specific care to maintain its vitality. The Color Protecting Shampoo with sunflower and honey: Gently cle...

Quench your hair's thirst with HYALURONIC HYDRA Moisturising Hair Mask and enjoy high levels of hydration. The Moisturising Hair Mask, with its ri...

The Moisturizing Leave-in Conditioner, with its light, creamy texture: Deeply moisturizes and softens hair with StB honey, a unique stabilized for...

Hydrate your hair with HYALURONIC HYDRA Moisturizing Conditioner and enjoy 72 hours of intense hydration! The Moisturizing Conditioner, with its ve...

The balancing conditioner is ideal for hair with oily roots and dry ends, thanks to its light texture that leaves hair soft and supple. Nouris...

Anti-Oily Dandruff Shampoo with White Willow & Propolis: Gently cleanses and respects the natural flora of the scalp, with mild cleansing ...

APIVITA’s TONING range is indicated for the prevention and treatment of hair loss*, helping to effectively control seasonal or hereditary hair los...

APIVITA’s TONING range is indicated for the prevention and treatment of hair loss*, helping to effectively control seasonal or hereditary hair los...

The EXPRESS BEAUTY semi-transparent biocellulose tissue face mask is enriched with an exceptionally active avocado serum, a Mediterranean fruit th...

The EXPRESS BEAUTY eye mask with ginkgo biloba, the oldest tree in the world, also known as the ''memory plant''. Relieves and combats signs of fa...

The EXPRESS BEAUTY face mask with grapes, the secret of longevity in the Mediterranean area, rich in nourishing ingredients, offers an immediate a...

The EXPRESS BEAUTY mask with royal jelly, the ''elixir of life'' that invigorates the entire body, is extremely beneficial for the skin. Greek...

EXPRESS BEAUTY AHA & PHA face mask with artichoke, which brightens the complexion and reduces visible pores thanks to artichoke extract and az...

The EXPRESS BEAUTY face mask with orange, a juicy fruit from the Mediterranean region, rich in vitamin C, has a gel-cream texture that immediately...