Black Friday - Additional Discounts

Honey Lip Care moisturizes and provides a light sensation, ideal for dry lips. Prevents and restores dry lips, with honey extract. Moisturiz...

Chestnut Lip Care gives color, comfort and a feeling of lightness to the lips. Prevents dry lips and protects, thanks to chestnut extract. M...

Pomegranate Lip Care moisturizes, gives color, comfort and a feeling of lightness to the lips. Prevents dry lips and protects, thanks to organ...

Blackcurrant Lip Care moisturizes and gives color, comfort and a feeling of lightness to the lips. Prevents dry lips and protects, thanks to b...

Chamomile Lip Care SPF15 moisturizes, softens and protects from the sun. Soothes lips, leaving them soft, thanks to chamomile extract and pa...

Keratin Repair Oil provides your dry and damaged hair with deep nourishment and heat protection up to 230°C, leaving your hair light and delicatel...

The KERATIN REPAIR line offers dry and damaged hair the opportunity to enjoy deep nourishment and unprecedented repair, from the inside out! Wrap ...

The KERATIN REPAIR line offers dry and damaged hair the opportunity to enjoy deep nourishment and unparalleled repair, from the inside out! Wrap y...

The KERATIN REPAIR line offers dry and damaged hair the chance to enjoy deep nourishment and repair from the inside out! Wrap your hair in a soft ...

Colored and highlighted hair requires specific care to maintain its vitality. The Color Protecting Conditioner: Maintains and prolongs the shi...

The Gentle Frequent Use Conditioner is ideal for all hair types, thanks to its light texture that leaves hair soft and supple. Hydrates and ...

Balancing Shampoo for Oily Hair: Effectively cleanses and respects the natural flora of the scalp, with gentle cleansing agents and soap. Re...

Sensitive scalp is characterized by discomfort caused by itching, stinging, burning or tingling sensations. Sensitive Scalp Shampoo with Lavender ...

Anti-Dry Dandruff Shampoo with Celery & Propolis: Gently cleanses and respects the natural flora of the scalp, with mild cleansing agents ...

APIVITA’s TONING range is indicated for the prevention and treatment of hair loss*, helping to effectively control seasonal or hereditary hair los...

APIVITA’s TONING range is indicated for the prevention and treatment of hair loss*, helping to effectively control seasonal or hereditary hair los...

The Express Beauty Shine & Vitality Hair Mask is ideal for all hair types: Provides intensive hydration and restores hair's natural shine ...

A translucent biocellulose sheet mask enriched with an exceptionally active serum containing mastic, a legendary ingredient native to the Mediterr...

The EXPRESS BEAUTY face mask with pomegranate, the symbol of well-being in the Mediterranean region, known for its antioxidant action, instantly r...

An "all-in-one" cleansing treatment that transforms from oil to milk upon contact with water, removing makeup and impurities from the face, eyes, a...

APIVITA introduces the JUST BEE CLEAR SERUM, a specific formula that visibly reduces imperfections and acne marks. With a blend of 10% anti-blemish...

Experience the revitalizing power of royal jelly for your hair and scalp for the first time! The ROYAL JELLY ELIXIR REVITALIZING REPAIRING CONDITIO...

Experience the revitalizing power of royal jelly for your hair and scalp for the first time! ROYAL JELLY ELIXIR REVITALIZING AND DENSIFYING SCALP S...

Experience the revitalizing power of royal jelly for your hair and scalp for the first time! The ROYAL JELLY ELIXIR REVITALIZING SHAMPOO is enriche...